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The top three reasons plastic surgeons need to private label

The Trilogy Labs team recently attended the International Society of Aesthetic Plastic Surgery (ISAPS) 24th Biennial Global Meeting in Miami, Florida, which is a conference sharing the greatest aesthetic education imaginable. Each gathering attracts thousands of attendees from around the world and has become the showcase for innovative scientific programs that are both cutting edge and diverse covering all aspects of aesthetic surgery and cosmetic medicine. Our very own Dr. Kristen Flaharty spoke on why private labeling is important in a surgeon’s practice and how to get started. Here are the three-key points Dr. Flaharty shared during her presentation:

1. Create a New Profit Center

Your patients are all buying products, even if it is just sunblock, so why not give them the option to purchase their products from you? You are much more of an expert when it comes to skin care and products than so many out there selling. By working with a lab, you can customize a product line to fit your patient demographic needs consistent with your practice. Not to mention, developing your own line can be more profitable than selling someone else’s product. Buying these products directly from a laboratory that specializes in private labeling will have much less markup compared to purchasing products from an established national brand.

2. Exclusivity

One of the best reasons to consider private label skin care is exclusivity. Once you develop your line and get it into your practice, you will find that your patients bond with your products and the only place to get them is at your office. Private labeling can increase your customer loyalty and retention. Your patients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your endorsement of a product is the single most powerful influence on their skincare buying decisions. You’ll be amazed at the loyalty that develops with your product line over time! (Assuming you do your diligence in finding the best line to private label!) Most importantly, patients won’t be able to find your products at your competitor’s office down the street or on a website. They can only get your products from you – which keeps them coming back to your practice and your practice only.

3. Build Your Brand

Don’t underestimate the value of building your own brand and practice by having your private label skincare products out in the community. Let’s face it – we all know how expensive marketing can be between TV, radio, print and digital advertising with variable returns on that investment. The marketing and brand recognition you get through disseminating your custom products all over town can be a very powerful tool. These products will be used every day, sit on desks and on bathroom counters, and remind your patients of your practice and your products. It’s a no brainer: Building your own practice’s brand with a beneficial skin care product is much better than handing out pens or mini calendars!

As you can see, developing your own private label skin care line is a win, win, win! You can increase profits in product sales by developing a line that’s equal in efficacy to the high priced brands. You will have complete exclusivity from day one as the only place for your patients to get your branded products. Plus, you will not only expand your product’s brand, but your practice’s brand by disseminating your products in the community.

Trends in skin care ingredients

As we mentioned in our previous blog, we recently attended the New York Society of Cosmetic Chemists meeting in New York City and learned all about the latest innovations, revelations and trends. Now that we’ve discussed and taken you through what’s trending in skin care, let’s take a look at trends in skin care ingredients.

Clean skin care products – Fewer ingredients means a cleaner product. This is more than just a trend –  it is a shift. Clean and natural skin care is important to the consumer and continues to grow in popularity. Since there are no regulations defining what those terms “clean and natural skin care” mean, some companies tout that their products and ingredients are clean when, in fact, they are not. One thing you can do is take a look at the list of ingredients on the back of your everyday skin care products. The fewer the ingredients and the more you can pronounce, the cleaner your product is. Read the label next time you’re in the market for a new product. The long list of ingredients may surprise you!

Pre- and Probiotics – Every now and then, the skin care world gets taken over by trends and ingredients that people suddenly can’t get enough of. Some may appear to be unlikely heroes at first but have since gone on to prove that they truly are skin care powerhouses (like coconut oil, for example). Probiotics belong to that category of ingredients that may raise some eyebrows but can do a lot of good. Probiotics are live strands of “good” bacteria that are formulated to help your skin. When applied topically, probiotics have also been found to provide numerous benefits. Similar to how dietary probiotics impact your stomach’s biome, probiotic skin care products try to promote a healthy skin biome by influencing the types of bacteria that live on your skin. In order to keep those probiotics working effectively, prebiotics have hit the market. Prebiotics are food for the probiotic bacteria that help them thrive on your skin. Using pre- and probiotics together is a one-two punch! Some of the known benefits of pre- and probiotics include improving inflammatory skin conditions, strengthening the skin barrier and delaying signs of aging. There are now multiple pre- and probiotic ingredients on the market that aim to restore harmony to the microbiome of the skin and keep it healthy.

Cannabinoids – Beauty and wellness products containing cannabidiol (CBD, the non-hallucinogenic form derived from the cannabis family) are becoming increasingly popular. These ingredients have tremendous anti-inflammatory and antioxidant properties.  Hemp oil, which is loaded with fatty acids, also addresses sun damage. CBD products derived from hemp are legal in all states, those derived from the marijuana plant are not.  Trilogy Laboratories is currently working on developing skin care products that contain hemp-derived CBD ingredients!

We hope you enjoyed our two-part mini blog series on what’s trending in skin care and current skin care ingredient trends. Trilogy Laboratories is taking advantage of the knowledge we learned at the New York Society of Cosmetic Chemists meeting and putting it to work. Keep an eye out for some of our new products containing these trending ingredients in the near future!