So, you’ve decided to private label and you might be asking yourself what your next steps are in building your brand with your new products. Finding the best private labeling manufacturer is perhaps the single most important decision you will make as you begin developing your own private label product line. Choosing the right private labeling manufacturer will make a world of a difference in ensuring a smooth and organized production process, along with the selection of quality products and ingredients that accurately represent your brand. To assist you in this process, here are some things to take into consideration before selecting your private labeling manufacturer:
- Take a look at the quality of their products and ingredients. Not all ingredients are created equally, and a good manufacturer knows this. Don’t be afraid to ask your potential manufacturer about the origin of their ingredients. Essentially, your products are a direct extension of your practice, med spa or day spa, so you want to ensure your clients are receiving the finest skin care products available.
- Find out if your manufacturer assists with the label creating for your products. Creating a brand can be an expensive, time-consuming process and not all manufacturers offer product label creating and design services for your products. Finding a manufacturer who can not only fulfill your product order but provide the necessary services in label creation and package design will save you time, money, headaches and will streamline the production process.
- You must consider bottles too! Think about how you feel when you buy a product that is beautifully packaged, heavy to hold and luxurious feeling versus a ho-hum, uninspiring bottle. Again, this is your brand and an extension of your business. Be sure your private label manufacturer can provide you with stock packaging that looks the way you want it to- or that they are willing to work with bottles and jars that you might provide instead. It’s a tough marketplace out there and how your products look is important.
- Another great way to get an idea if a private labeling manufacturer is right for you is to ask how long they have been in business. After all, you are putting your money and your brand reputation into the hands of the manufacturer, so it is important to find someone who has the experience and knowledge necessary to produce the highest quality products.
Always, remember that you are setting up a strategic partnership with your private labeling manufacturer. Just like any other relationship, a solid foundation of trust, understanding and honesty is crucial to success and a long-term partnership. By ensuring that your chosen private label skin care manufacturer carries high-quality products and ingredients, assists in the label creating and product design process and has the knowledge and expertise necessary, you can rest assured that you have made the right choice for your business and your brand.