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Building your private label skin care brand

You’ve been through the manufacturing and private labeling development process, you’ve worked with our designers to create a custom label, you’ve decided on a name for your product and now it’s time for the next step: Build your business with your branded products!

1) Train your staff: First and foremost, successfully launching a private label skin care brand begins with informing your employees about your new custom products. Host a training session to educate them on the products, active ingredients within those products and their benefits. Your staff plays a vital role in the promotion and sales of your custom label, so make sure they feel comfortable and confident answering any questions a customer may have about the products. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your team’s endorsement of a product is the most powerful influence on their skincare buying decisions.

2) Display your product: Now that you’ve trained your staff, it’s time to give your custom label the prime real estate it deserves! Set up an attractive display, including testers and informative materials, in your office near the receptionist or checkout counter. Keep your products visually appealing by cleaning and restocking regularly. Placing small product displays in each treatment room is ideal. Lucite or acrylic box displays are a wonderful way to highlight your products throughout your office. Not to mention, this creates an opportunity for your clients to start a dialogue about their current skincare regimen and ask for your recommendation on which of your products would benefit them. If the client doesn’t initiate this conversation, your staff should! Again, your clients see you as the expert and trust your recommendations, so be sure your staff is suggesting your product to address clients’ skin care concerns.

3) Update your website: In addition to having your products displayed in your office, they should also be on your website. Both current and potential clients visit your website for numerous reasons, whether to learn more about your company or to review your products and services. Having your custom label products on your website allows customers to learn more about the ingredients and benefits, and purchase your products from the convenience of their home. Essentially, you’re creating another platform for your patients to buy your products directly from your practice, ultimately increasing your revenue. Who doesn’t want that?

4) Tell your customers: Another avenue to build your brand and educate customers is through digital marketing and advertising. It’s as simple as sending out emails and promoting your products on social media. Most of the time, if someone has given you their email, they are already interested in your products. This gives you a chance to entice them with special offers or highlight new products you have available (your newly customized private label skincare products). Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits and helps spread the word about your products. By sharing your products on both your personal and company social media accounts, you are expanding your reach and giving more than just your current clients an opportunity to learn about your new products. Consider offering a discount to your current clients who like and share social media posts about your new private label skin care products. Referrals and shares on social media are great ways to get other people interested in your product and drive awareness and sales.

As you can see, there are plenty of ways to start building your business with your branded products. You are in the perfect position to take advantage of the benefits private labeling has to offer, including increased revenue and a stronger relationship with your clients. Your clients are more likely to spend their skincare money with someone they trust, so what are you waiting for? Go out there and start building your brand!

Putting your private labeling manufacturer to work for you

Congratulations! You’ve decided on private labeling and selected a manufacturer. There are a few more steps, though, before you’re ready to get it in the hands of consumers.

First, you need to nail down the product itself. Many manufacturers, Trilogy included, give you the choice of using a variety of stock formulas. Trilogy sends you samples of the products once you make your product selections for a final evaluation and approval. That gives you an opportunity to test the product among colleagues and trusted clientele and gather feedback that allows you to see whether the product is the right fit for your business. Trilogy does allow you to make some custom changes to their stock formulas, if you are buying larger quantities. This option is not available at most private label manufacturers and is one of the benefits of working with a smaller manufacturer.

But the product is just one part of the equation. It’s time to think about packaging and labeling. This is where your brand truly comes to life. From glass jars to plastic pump bottles, the right look can reinforce your overall messaging and engage consumers. At Trilogy, we make recommendations on packaging and provide design services for label manufacturing. If you are participating in our small minimum order program, we have stock packaging that we know performs well with each product. If you are a small business ordering a large quantity of product, you may choose to supply your own packaging.

Trilogy works with a team of graphic artists who get to know your brand, embrace what it represents and produce label designs that jump-start your business. We also provide printing services if you prefer to use your own trusted third-party designer. Simply provide us with your logo from a design agency or your in-house staff, let us know the names you have chosen for each product and we’ll handle the rest.

Trilogy provides a color label proof for your final approval prior to going to print. Once we get your blessing, your product, packaging and label all go into production.

Just remember, good things take time. It takes some care and attention to come up with the perfect product, packaging and label. The product selection and packaging design process can easily take a month to six weeks. Once completed, orders typically ship within two to four weeks. So, get started and order early! The upfront time it takes will be worth it to create just the right custom product your clients are sure to love.

What you should look for in a private labeling manufacturer

So, you’ve decided to private label and you might be asking yourself what your next steps are in building your brand with your new products. Finding the best private labeling manufacturer is perhaps the single most important decision you will make as you begin developing your own private label product line. Choosing the right private labeling manufacturer will make a world of a difference in ensuring a smooth and organized production process, along with the selection of quality products and ingredients that accurately represent your brand. To assist you in this process, here are some things to take into consideration before selecting your private labeling manufacturer:

  1. Take a look at the quality of their products and ingredients. Not all ingredients are created equally, and a good manufacturer knows this. Don’t be afraid to ask your potential manufacturer about the origin of their ingredients. Essentially, your products are a direct extension of your practice, med spa or day spa, so you want to ensure your clients are receiving the finest skin care products available.
  2. Find out if your manufacturer assists with the label creating for your products. Creating a brand can be an expensive, time-consuming process and not all manufacturers offer product label creating and design services for your products. Finding a manufacturer who can not only fulfill your product order but provide the necessary services in label creation and package design will save you time, money, headaches and will streamline the production process.
  3. You must consider bottles too! Think about how you feel when you buy a product that is beautifully packaged, heavy to hold and luxurious feeling versus a ho-hum, uninspiring bottle.  Again, this is your brand and an extension of your business.  Be sure your private label manufacturer can provide you with stock packaging that looks the way you want it to- or that they are willing to work with bottles and jars that you might provide instead.  It’s a tough marketplace out there and how your products look is important.
  4. Another great way to get an idea if a private labeling manufacturer is right for you is to ask how long they have been in business. After all, you are putting your money and your brand reputation into the hands of the manufacturer, so it is important to find someone who has the experience and knowledge necessary to produce the highest quality products.

Always, remember that you are setting up a strategic partnership with your private labeling manufacturer. Just like any other relationship, a solid foundation of trust, understanding and honesty is crucial to success and a long-term partnership. By ensuring that your chosen private label skin care manufacturer carries high-quality products and ingredients, assists in the label creating and product design process and has the knowledge and expertise necessary, you can rest assured that you have made the right choice for your business and your brand.

Why YOU should consider private labeling

As a manufacturer, we receive countless inquiries regarding our products and services. One of our more unique service offerings is our private label branding. In this three-part mini-series, we will be diving into the benefits of private labeling, what should you look for in looking for in a private labeling manufacturer and what to expect during the private labeling process.

So, let’s start things off by jumping into why YOU should private label!

Private labeling can increase your customer loyalty and retention. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your endorsement of a product is the single most powerful influence on their skincare buying decisions. Why not focus that power into building your own brand?

Essentially, you are building your business with your branded products. When you choose private label branding, your products become an ambassador of your practice, med spa or day spa. They will be used every day, sit on bathroom counters and remind your clients of your brand. In addition, your clients can only purchase these products from you. Taking the time to get your patients educated and using the proper regimen will be rewarded with repeat product purchases from you. There’s no price shopping or undercutting on the internet. If you choose to sell your products online, they will only be available from you.

Leveraging your brand through a collection of specialized private label skincare products makes sense, especially when those products can be developed in a way that not only enhances your reputation, but also your bottom line.

Here at Trilogy Laboratories, we understand the challenges you may face when it comes to private labeling your own skincare line which is why we offer a comprehensive private labeling processing, from assisting in labeling design and packaging to quality ingredient selection. Most importantly, we provide educational and marketing materials for you and your staff. Private labeling with Trilogy Labs is a quick and painless process as our experienced staff can guide you every step of the way. Click here to take the first step towards developing your own private label product line!