The top three reasons plastic surgeons need to private label

The Trilogy Labs team recently attended the International Society of Aesthetic Plastic Surgery (ISAPS) 24th Biennial Global Meeting in Miami, Florida, which is a conference sharing the greatest aesthetic education imaginable. Each gathering attracts thousands of attendees from around the world and has become the showcase for innovative scientific programs that are both cutting edge and diverse covering all aspects of aesthetic surgery and cosmetic medicine. Our very own Dr. Kristen Flaharty spoke on why private labeling is important in a surgeon’s practice and how to get started. Here are the three-key points Dr. Flaharty shared during her presentation:

1. Create a New Profit Center

Your patients are all buying products, even if it is just sunblock, so why not give them the option to purchase their products from you? You are much more of an expert when it comes to skin care and products than so many out there selling. By working with a lab, you can customize a product line to fit your patient demographic needs consistent with your practice. Not to mention, developing your own line can be more profitable than selling someone else’s product. Buying these products directly from a laboratory that specializes in private labeling will have much less markup compared to purchasing products from an established national brand.

2. Exclusivity

One of the best reasons to consider private label skin care is exclusivity. Once you develop your line and get it into your practice, you will find that your patients bond with your products and the only place to get them is at your office. Private labeling can increase your customer loyalty and retention. Your patients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your endorsement of a product is the single most powerful influence on their skincare buying decisions. You’ll be amazed at the loyalty that develops with your product line over time! (Assuming you do your diligence in finding the best line to private label!) Most importantly, patients won’t be able to find your products at your competitor’s office down the street or on a website. They can only get your products from you – which keeps them coming back to your practice and your practice only.

3. Build Your Brand

Don’t underestimate the value of building your own brand and practice by having your private label skincare products out in the community. Let’s face it – we all know how expensive marketing can be between TV, radio, print and digital advertising with variable returns on that investment. The marketing and brand recognition you get through disseminating your custom products all over town can be a very powerful tool. These products will be used every day, sit on desks and on bathroom counters, and remind your patients of your practice and your products. It’s a no brainer: Building your own practice’s brand with a beneficial skin care product is much better than handing out pens or mini calendars!

As you can see, developing your own private label skin care line is a win, win, win! You can increase profits in product sales by developing a line that’s equal in efficacy to the high priced brands. You will have complete exclusivity from day one as the only place for your patients to get your branded products. Plus, you will not only expand your product’s brand, but your practice’s brand by disseminating your products in the community.

Putting your private labeling manufacturer to work for you

Congratulations! You’ve decided on private labeling and selected a manufacturer. There are a few more steps, though, before you’re ready to get it in the hands of consumers.

First, you need to nail down the product itself. Many manufacturers, Trilogy included, give you the choice of using a variety of stock formulas. Trilogy sends you samples of the products once you make your product selections for a final evaluation and approval. That gives you an opportunity to test the product among colleagues and trusted clientele and gather feedback that allows you to see whether the product is the right fit for your business. Trilogy does allow you to make some custom changes to their stock formulas, if you are buying larger quantities. This option is not available at most private label manufacturers and is one of the benefits of working with a smaller manufacturer.

But the product is just one part of the equation. It’s time to think about packaging and labeling. This is where your brand truly comes to life. From glass jars to plastic pump bottles, the right look can reinforce your overall messaging and engage consumers. At Trilogy, we make recommendations on packaging and provide design services for label manufacturing. If you are participating in our small minimum order program, we have stock packaging that we know performs well with each product. If you are a small business ordering a large quantity of product, you may choose to supply your own packaging.

Trilogy works with a team of graphic artists who get to know your brand, embrace what it represents and produce label designs that jump-start your business. We also provide printing services if you prefer to use your own trusted third-party designer. Simply provide us with your logo from a design agency or your in-house staff, let us know the names you have chosen for each product and we’ll handle the rest.

Trilogy provides a color label proof for your final approval prior to going to print. Once we get your blessing, your product, packaging and label all go into production.

Just remember, good things take time. It takes some care and attention to come up with the perfect product, packaging and label. The product selection and packaging design process can easily take a month to six weeks. Once completed, orders typically ship within two to four weeks. So, get started and order early! The upfront time it takes will be worth it to create just the right custom product your clients are sure to love.

Why YOU should consider private labeling

As a manufacturer, we receive countless inquiries regarding our products and services. One of our more unique service offerings is our private label branding. In this three-part mini-series, we will be diving into the benefits of private labeling, what should you look for in looking for in a private labeling manufacturer and what to expect during the private labeling process.

So, let’s start things off by jumping into why YOU should private label!

Private labeling can increase your customer loyalty and retention. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your endorsement of a product is the single most powerful influence on their skincare buying decisions. Why not focus that power into building your own brand?

Essentially, you are building your business with your branded products. When you choose private label branding, your products become an ambassador of your practice, med spa or day spa. They will be used every day, sit on bathroom counters and remind your clients of your brand. In addition, your clients can only purchase these products from you. Taking the time to get your patients educated and using the proper regimen will be rewarded with repeat product purchases from you. There’s no price shopping or undercutting on the internet. If you choose to sell your products online, they will only be available from you.

Leveraging your brand through a collection of specialized private label skincare products makes sense, especially when those products can be developed in a way that not only enhances your reputation, but also your bottom line.

Here at Trilogy Laboratories, we understand the challenges you may face when it comes to private labeling your own skincare line which is why we offer a comprehensive private labeling processing, from assisting in labeling design and packaging to quality ingredient selection. Most importantly, we provide educational and marketing materials for you and your staff. Private labeling with Trilogy Labs is a quick and painless process as our experienced staff can guide you every step of the way. Click here to take the first step towards developing your own private label product line!