Posts

Skincare benefits of Hemp Oil and CBD

In one of our more recent blogs, we were discussing the current trends in skincare ingredients and one of the trends that has taken the cosmetic industry by storm is incorporating derivatives of the hemp plant. Beauty and wellness products containing cannabidiol (CBD, the non-hallucinogenic form derived from the cannabis family) as well as hemp seed oil are becoming increasingly popular due to their anti-inflammatory and antioxidant properties. Trilogy Laboratories is currently developing skincare products containing hemp-derived ingredients and we are loving the results!

Hemp-derived products give you a natural skincare option that is chock full of benefits. In general, you can expect your skin to be moisturized, regenerated and revitalized after each use. Since hemp-derived CBD is so gentle, it can be used on each part of your body to help you achieve all-over results. Keep in mind that hemp oil by itself has a lot of skin benefits of its own, (mostly because of the fatty components) but it does not contain CBD unless it has been specifically added.  Hemp oil is made from the seed of the hemp plant whereas CBD comes from the flower. Also, it’s important to know that CBD from the hemp plant (unlike the marijuana plant) is legal in all 50 states.

Your skin is your body’s largest organ and it absorbs what we put onto it. Today, many mainstream skincare products are made with potentially harmful synthetic or harsh chemicals. And labels claiming to be “natural” or “organic” can be extremely misleading. It’s important to pay close attention to the ingredients listed on these products because your skin could be directly absorbing harmful chemicals.

By simply switching products and incorporating more natural ingredients into your skincare routine you can improve the quality of what you are delivering to your skin. One word of warning though—just because something is natural doesn’t make it good for you. Think about Poison Ivy! You wouldn’t want to slather your skin with a lotion containing that, now would you?

Cannabis-derived products are becoming a BFF for holistic types because they can potentially help relieve pain! CBD has a soothing effect on the skin as it binds to a special set of receptors which help relieve feelings of heat, itch and pain. Just as other natural oils are used in skin care, the natural fatty acids and antioxidants in hempseed oil make it a good choice for people with dry skin and eczema.

Try hemp oil and CBD on these body parts to see some incredible results!

Face: Products like a CBD lotion or serum can help in fighting acne and reducing the redness of pimples. In addition, CBD may give your skin a more youthful appearance, thanks to its inflammation-fighting abilities.

Lips: Our lips are a part of our skin so it’s important to make sure they are carefully protected like the rest of our body. One of the easiest and most effective ways to protect your lips is by using products containing hemp-derived CBD or hemp oil. Hemp is the only plant that contains vitamin D, which is a key ingredient for beautiful looking skin.

Hands: Safe for even the most sensitive hands, hemp-derived oil protects against external elements. Using a hemp hand cream before leaving the house saves your skin from harsh weather conditions that could potentially dry and damage your skin. Hemp oil contains vitamin E and antioxidants, aiding it’s moisturizing and anti-aging features. It is also high in linoleic acid, which is responsible for keeping skin supple. Using hemp oil on your hands makes them softer while also being naturally antibiotic and antifungal. With the Omega 3 and Omega 6 fatty acid content, this oil helps regenerate the skin’s protective layer.

Body: CBD products can be used on the body to ease muscular aches, reduce swelling, and ease pain. The high levels of polyunsaturated fatty acids in hemp oil treat eczema, psoriasis and other skin conditions. Vitamin E, which is also present in hemp-derived oil, boosts skin’s UV defense and neutralizes damaging free radicals. Using CBD or hemp oil products can increase your skins elasticity and water retention capacity.

As you can see, CBD and hemp oil are great options because of the ability to target a variety of problems simultaneously while being gentle and soothing. Keep an eye out for Trilogy Laboratories’ CBD skincare products so you too can experience all the wonderful benefits!

Building your private label skin care brand

You’ve been through the manufacturing and private labeling development process, you’ve worked with our designers to create a custom label, you’ve decided on a name for your product and now it’s time for the next step: Build your business with your branded products!

1) Train your staff: First and foremost, successfully launching a private label skin care brand begins with informing your employees about your new custom products. Host a training session to educate them on the products, active ingredients within those products and their benefits. Your staff plays a vital role in the promotion and sales of your custom label, so make sure they feel comfortable and confident answering any questions a customer may have about the products. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your team’s endorsement of a product is the most powerful influence on their skincare buying decisions.

2) Display your product: Now that you’ve trained your staff, it’s time to give your custom label the prime real estate it deserves! Set up an attractive display, including testers and informative materials, in your office near the receptionist or checkout counter. Keep your products visually appealing by cleaning and restocking regularly. Placing small product displays in each treatment room is ideal. Lucite or acrylic box displays are a wonderful way to highlight your products throughout your office. Not to mention, this creates an opportunity for your clients to start a dialogue about their current skincare regimen and ask for your recommendation on which of your products would benefit them. If the client doesn’t initiate this conversation, your staff should! Again, your clients see you as the expert and trust your recommendations, so be sure your staff is suggesting your product to address clients’ skin care concerns.

3) Update your website: In addition to having your products displayed in your office, they should also be on your website. Both current and potential clients visit your website for numerous reasons, whether to learn more about your company or to review your products and services. Having your custom label products on your website allows customers to learn more about the ingredients and benefits, and purchase your products from the convenience of their home. Essentially, you’re creating another platform for your patients to buy your products directly from your practice, ultimately increasing your revenue. Who doesn’t want that?

4) Tell your customers: Another avenue to build your brand and educate customers is through digital marketing and advertising. It’s as simple as sending out emails and promoting your products on social media. Most of the time, if someone has given you their email, they are already interested in your products. This gives you a chance to entice them with special offers or highlight new products you have available (your newly customized private label skincare products). Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits and helps spread the word about your products. By sharing your products on both your personal and company social media accounts, you are expanding your reach and giving more than just your current clients an opportunity to learn about your new products. Consider offering a discount to your current clients who like and share social media posts about your new private label skin care products. Referrals and shares on social media are great ways to get other people interested in your product and drive awareness and sales.

As you can see, there are plenty of ways to start building your business with your branded products. You are in the perfect position to take advantage of the benefits private labeling has to offer, including increased revenue and a stronger relationship with your clients. Your clients are more likely to spend their skincare money with someone they trust, so what are you waiting for? Go out there and start building your brand!

What you should look for in a private labeling manufacturer

So, you’ve decided to private label and you might be asking yourself what your next steps are in building your brand with your new products. Finding the best private labeling manufacturer is perhaps the single most important decision you will make as you begin developing your own private label product line. Choosing the right private labeling manufacturer will make a world of a difference in ensuring a smooth and organized production process, along with the selection of quality products and ingredients that accurately represent your brand. To assist you in this process, here are some things to take into consideration before selecting your private labeling manufacturer:

  1. Take a look at the quality of their products and ingredients. Not all ingredients are created equally, and a good manufacturer knows this. Don’t be afraid to ask your potential manufacturer about the origin of their ingredients. Essentially, your products are a direct extension of your practice, med spa or day spa, so you want to ensure your clients are receiving the finest skin care products available.
  2. Find out if your manufacturer assists with the label creating for your products. Creating a brand can be an expensive, time-consuming process and not all manufacturers offer product label creating and design services for your products. Finding a manufacturer who can not only fulfill your product order but provide the necessary services in label creation and package design will save you time, money, headaches and will streamline the production process.
  3. You must consider bottles too! Think about how you feel when you buy a product that is beautifully packaged, heavy to hold and luxurious feeling versus a ho-hum, uninspiring bottle.  Again, this is your brand and an extension of your business.  Be sure your private label manufacturer can provide you with stock packaging that looks the way you want it to- or that they are willing to work with bottles and jars that you might provide instead.  It’s a tough marketplace out there and how your products look is important.
  4. Another great way to get an idea if a private labeling manufacturer is right for you is to ask how long they have been in business. After all, you are putting your money and your brand reputation into the hands of the manufacturer, so it is important to find someone who has the experience and knowledge necessary to produce the highest quality products.

Always, remember that you are setting up a strategic partnership with your private labeling manufacturer. Just like any other relationship, a solid foundation of trust, understanding and honesty is crucial to success and a long-term partnership. By ensuring that your chosen private label skin care manufacturer carries high-quality products and ingredients, assists in the label creating and product design process and has the knowledge and expertise necessary, you can rest assured that you have made the right choice for your business and your brand.