Building your private label skin care brand
- Posted on: May 29 2018
You’ve been through the manufacturing and private labeling development process, you’ve worked with our designers to create a custom label, you’ve decided on a name for your product and now it’s time for the next step: Build your business with your branded products!
1) Train your staff: First and foremost, successfully launching a private label skin care brand begins with informing your employees about your new custom products. Host a training session to educate them on the products, active ingredients within those products and their benefits. Your staff plays a vital role in the promotion and sales of your custom label, so make sure they feel comfortable and confident answering any questions a customer may have about the products. Your clients see you as the expert. They seek your advice, respect your knowledge and trust your recommendations. Therefore, your team’s endorsement of a product is the most powerful influence on their skincare buying decisions.
2) Display your product: Now that you’ve trained your staff, it’s time to give your custom label the prime real estate it deserves! Set up an attractive display, including testers and informative materials, in your office near the receptionist or checkout counter. Keep your products visually appealing by cleaning and restocking regularly. Placing small product displays in each treatment room is ideal. Lucite or acrylic box displays are a wonderful way to highlight your products throughout your office. Not to mention, this creates an opportunity for your clients to start a dialogue about their current skincare regimen and ask for your recommendation on which of your products would benefit them. If the client doesn’t initiate this conversation, your staff should! Again, your clients see you as the expert and trust your recommendations, so be sure your staff is suggesting your product to address clients’ skin care concerns.
3) Update your website: In addition to having your products displayed in your office, they should also be on your website. Both current and potential clients visit your website for numerous reasons, whether to learn more about your company or to review your products and services. Having your custom label products on your website allows customers to learn more about the ingredients and benefits, and purchase your products from the convenience of their home. Essentially, you’re creating another platform for your patients to buy your products directly from your practice, ultimately increasing your revenue. Who doesn’t want that?
4) Tell your customers: Another avenue to build your brand and educate customers is through digital marketing and advertising. It’s as simple as sending out emails and promoting your products on social media. Most of the time, if someone has given you their email, they are already interested in your products. This gives you a chance to entice them with special offers or highlight new products you have available (your newly customized private label skincare products). Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits and helps spread the word about your products. By sharing your products on both your personal and company social media accounts, you are expanding your reach and giving more than just your current clients an opportunity to learn about your new products. Consider offering a discount to your current clients who like and share social media posts about your new private label skin care products. Referrals and shares on social media are great ways to get other people interested in your product and drive awareness and sales.
As you can see, there are plenty of ways to start building your business with your branded products. You are in the perfect position to take advantage of the benefits private labeling has to offer, including increased revenue and a stronger relationship with your clients. Your clients are more likely to spend their skincare money with someone they trust, so what are you waiting for? Go out there and start building your brand!
Posted in: Professional Skin Care